![]() If you know the why, you can know how to measure your performance and use Instagram Analytics tools. It's less about the type of posts you share and more about why you're sharing them. And, guess what? Your Instagram can have multiple goals - you can post product images while also sharing user-generated content (UGC). Whatever the reason, be sure to define your Instagram goals first thing. (Many worldwide businesses or businesses with franchises do this, too.) Maybe you'd like to use Instagram to share user-generated content so that followers can see real people using your product or service as Orangetheory does. Perhaps you're on Instagram to simply build brand awareness by posting motivational quotes and fun visuals, like one of my favorite organizations, The Blurt Foundation. Maybe you're leveraging Instagram to share portfolio content so followers can see your product (or service) in action, like my esthetician, The Wicked Waxer. (Many ecommerce and physical products businesses are on Instagram for this reason.) Maybe you'd like to use your Instagram feed to post and sell your products to customers, like Anthropologie. because everyone else is." To be successful on Instagram in the long-run, you must have a set purpose and goals so you can justify your time, energy, and monetary investment. Set your goals for Instagram.īefore you start posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular as the platform is, your answer shouldn't be, ". Start here to develop your brand’s own unique style. ![]() Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy. Instagram says "as with every platform we take into account how users are using the platform natively, and thought this was the best approach.Many businesses feel pressured to be present on every social media platform … and they forget about strategy. A button within the app links out to the camera, and returns the photo after it's taken to apply a filter and upload it. Update: Instagram Windows Phone users can use the app to upload photos, but they'll need to shoot photos separately using the camera as there is no direct in-app camera support. Instagram tells us that app will be live in the Windows Phone Store at 2PM ET. Instagram tells us that today's release is simply a beta of Instagram for Windows Phone, so there should be additional features coming soon. If you’re a heavy user of Instagram video then you might want to hold on to unofficial Instagram clients like 6tag for a little longer until the official app is fully updated. Overall the app fits well with Microsoft's flat Windows Phone user interface, and there are quick tabs to access Explore, News, Feeds, and Profiles. It's not the same in-app photo capturing available on iOS or Android, but the end result is the same. Windows Phone users will be directed to their camera roll instead of a camera interface initially, but a camera button at the bottom leads into the camera UI where you can snap a picture and apply a filter before sharing. Instagram claims the app does not support in-app photo-taking, but we found that it works just fine. If you're tagged in a photo, you'll still be able to untag yourself and view other people's tags through the Windows Phone app. Other missing features include the inability to tag people in photos or view maps from geotagged photos. "We're not finished, and our team will continue developing the Windows Phone app to keep releasing features and bringing you the best Instagram possible," says an Instagram spokesperson. The lack of video is an odd omission given the increasing popularity of sharing video on the service. Instagram’s Windows Phone app includes all the usual photo filters found on its iOS and Android versions, but it’s missing one big feature: video uploading. Instagram recently reached 150 million active users, and official support for Windows Phone will undoubtedly open up device sales to a new market. While a number of Windows Phone users have been taking advantage of unofficial Instagram apps on the platform for a while, today’s release is a significant one for Microsoft’s mobile efforts. Nokia pressured Instagram enough to convince the photo-sharing service to develop an app for Microsoft’s mobile OS, and it launches in the Windows Phone Store today. Instagram for Windows Phone is finally arriving today.
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